Prolat Paints: Innovative Packaging for a New Line of Wall Paints

Introducing a Unique Concept in Paint Color Packages

The challenge of designing a new line of products from scratch inspired Manos Siganos to create a packaging concept that combines the ideas of home, protection, nature, and man. The result is a series of paint color packages that associate the unique characteristics of certain animals with the respective attributes of each paint.

The Prolat Paints packaging stands out in the market due to its distinctive design and functionality. Each can is adorned with an animal that symbolizes the qualities of the paint inside. Whether it's the warmth and safety of a home represented by a cat or dog, the protective nature of a tortoise, or the flexibility and speed of a cheetah, the packaging effectively communicates the essence of each paint.

The design team utilized the IML printing method, known for its exceptional CMYK color rendition and high raster definition, to bring the concept to life. Each can lid features a Pantone color that matches the design of the container, creating a cohesive and visually appealing product.

The Prolat Paints packaging is not only aesthetically pleasing but also user-friendly. The cans are made of plastic and come in various shapes and capacities, catering to different needs. The target market, consisting of both private individuals and professionals, can easily apply the eco-friendly and odorless paint, even without prior experience. Explanatory icons on the back of the package ensure appropriate and safe use.

The project, which took place in Athens from January to April 2016, involved extensive research into the competition. The design team aimed to create a concept that would differentiate the product and make it more attractive to consumers. The risk paid off, as the Prolat Paints packaging exceeded the client's expectations and achieved higher-than-forecasted sales.

The Prolat Paints packaging, designed by Manos Siganos and his team, received the prestigious Silver A' Design Award in 2016. This recognition highlights the outstanding expertise, innovation, and artistic skill demonstrated in the design. With its fresh ideas, elegant typography, and targeted messages, the packaging successfully captures attention and conveys the desired visual result.